Eulalia Bartolomeu
Head of Digital at Marcel
PARIS, France
TitleRelocklove
Agency
Campaign Relocklove
Advertiser Orange
Brand Orange
PostedJune 2015
Business Sector Telecommunications Services
Story Relock Love is a campaign for the Orange Cloud In september 2014 part of the parapets of the world famous Pont des Arts collapsed. After this incident the french authorities decided to remove the Love Locks, for good. In order to lovers from all over the world not lose their most precious memories we created a new virtual Pont des Arts where all the locks has been reatached at their exact initial spot.
 
People from 43 countries were been connected to the web site Relock Love. And we had a massive strike on web magazines, blogs and on social networks. People from all over the world has understood how much the cloud was powerfull to protected. Trafic on the Cloud commercial service : + 24 %.
 
Relock Love is a typical brand content campaign. We used the memories of thousands of couples to created a new virtual Pont des Arts. On the website lovers can find their lock and share their story. Some of them were so touching that we turn them into videos in a documentary style    
Media Type Case Study
Length
Market France
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Agency
Advertising Manager
Advertising Manager
Chairman
Chief Creative Officer
Chief Creative Officer
Creative Director
Art Director
Art Director
Art Director
Copywriter
Copywriter
Account Supervisor
Account Manager
Advertiser's Supervisor
Project Manager
Project Manager
Project Manager
Technical Director
Creative technologist
Project Director
Development
Development
Development
Development
Development Head of Digital Design
Digital Content Strategist
Media Rep.
Media Rep.
Production (Agency) InDaProd
Director
Director
Executive Producer
Chief Operator
Sound Engineer
Production (Agency)
Director
Advertising Manager
Production Company Producer
Line Producer
Advertising Manager
Sound Engineer
Editor

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