Ewan Paterson
Creative Non-Executive Director. at Atomic
London, United Kingdom
TitleWalrus
Agency
Campaign Taste the Rainbow
Advertiser Mars, Inc.
Brand Skittles
PostedJuly 2012
Business Sector Candies
Tagline Deceive the rainbow. Taste the rainbow
Story “Walrus” opens on a brunette woman walking in on a blonde woman kissing a Jabba the Hut-sized walrus in her living room. “This isn’t what it looks like,” says the blonde. “Good, because it looks like you’re making out with my boyfriend,” replies the brunette. “This isn’t Bobby. He just looks like Bobby. He said he’s like these new Skittles Riddles. The colors on the outside don’t match the flavors on the inside. Like this one: it’s green, but really it’s fruit punch.” The blonde then proceeds to tease her flippered beau with the deceptive confection, followed by an all-tongue and tusk make out session. The spot closes on a bag of Skittles Riddles and the tag, “Deceive the Rainbow. Taste the rainbow.” 
Media Type Television
Post Production
Chief Creative Officer
Executive Creative Director
Associate Creative Director
Copywriter
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Production Company
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