Title | Invisible Car |
Agency | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
Campaign | Honda Fit 2015 |
Advertiser | Honda Motor Co., Ltd. |
Brand | Honda |
Posted | June 2014 |
Product | Fit 2015 |
Business Sector | Cars |
Story | Description: The original strategy was implemented in Honda dealers from all over Brazil. Clients could visualize details of the car simply by directing the camera of a tablet at a "virtual carpet", which market out the exact size of the new Fit 2015, placed on the floor of Honda showrooms. |
Result | More than 38,000 people interacted with the new Honda Fit virtually and 1,500 bought it even before it was available in stores. |
Media Type | Digital |
Length | |
Executive Creative Director | Fábio Fernandes |
Executive Creative Director | Eduardo Lima |
Creative Director | Theo Rocha |
Copywriter | João Paulo Testa |
Art Director | Ricardo Pocci |
Account Team | Marcello Penna |
Account Team | Marco Piza |
Account Planner | Jos Porto |
Account Planner | Douglas Nogueira |
Account Planner | Caio Felipe |
Project Manager | Thais Villela |