Fábio Fernandes
Presidente e Diretor de Criação at F/Nazca Saatchi & Saatchi Publicidade Ltda.
São Paulo, Brazil
TitleInvisible Car
Agency
Campaign Honda Fit 2015
Advertiser Honda Motor Co., Ltd.
Brand Honda
PostedJune 2014
Product Fit 2015
Business Sector Cars
Story Description: The original strategy was implemented in Honda dealers from all over Brazil. Clients could visualize details of the car simply by directing the camera of a tablet at a "virtual carpet", which market out the exact size of the new Fit 2015, placed on the floor of Honda showrooms.
Result More than 38,000 people interacted with the new Honda Fit virtually and 1,500 bought it even before it was available in stores. 
Media Type Digital
Length
Executive Creative Director
Executive Creative Director
Creative Director
Copywriter
Art Director
Account Team
Account Team
Account Planner
Account Planner
Account Planner
Project Manager

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