Title | Urban Specie |
Agency | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
Campaign | Urban Specie |
Advertiser | Honda Motor Co., Ltd. |
Brand | Honda |
Date of First Broadcast/Publication | 2014 / 10 |
Product | Honda City 2015 |
Business Sector | Cars |
Philosophy | Assuming the name “City” and narrated in the first person, the film "Urban Specie" adapts the concepts of Charles Darwin’s Theory of Evolution in order to present the main features of the car, which underwent a full model change. |
Media Type | Television & Cinema |
Length | |
Executive Creative Director | Fábio Fernandes |
Executive Creative Director | Eduardo Lima |
Creative Director | Rodrigo Castellari |
Creative Director | Pedro Prado |
Creative Director | Theo Rocha |
Copywriter | Rafael Genu |
Art Director | Gustavo Nardini |
Art Director | Leonardo Claret |
Account Manager | Marcello Penna |
Account Manager | Marco Piza |
Account Manager | Florencia Lear |
Account Manager | Valéria Coutinho |
Account Manager | Beatriz Altafini |
Account Planner | José Porto |
Account Planner | Guilherme Pasculli |
Account Planner | Douglas Nogueira |
Account Planner | Caio Felipe |
Media Planner | Fábio Freitas |
Media Planner | Maurício Almeida |
Media Planner | Luana Gallizzi |
Media Planner | Vanessa Higueras |
Media Planner | Henrique Fogaça |
Project Manager | Aline Veríssimo |
Production Company | Zohar Cinema |
Direction | 300ML |
Executive Producer | Carlos Paiva |
Executive Producer | Isabelle Tanugi |
Account Manager | Nivio Alves de Souza |
Director of Photography (DOP) | Pedro Cardillo |
Editor | Jair Perez |
Post Production | Fullframe |
Sound | Tentáculo Audio |
Production | Tentáculo Audio |
Voice | Bentão |
Advertising Manager | Sérgio Bessa |
Advertising Manager | Diego Fernandes |
Advertising Manager | Wellington Queiroz |
Advertising Manager | Wellington Ribeiro |