Presidente e Diretor de Criação
at
F/Nazca Saatchi & Saatchi Publicidade Ltda.
São Paulo, Brazil
| Title | Invisible Runners |
| Agency | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
| Campaign | Invisible Runners |
| Advertiser | Alpargatas |
| Brand | Mizuno |
| Date of First Broadcast/Publication | 2015 / 1 |
| Business Sector | Shoes |
| Story | During the week of Christmas, the brand followed the routine of a team of garbage collectors through the streets of São Paulo. The brand surprised these “athletes,” who run for work but also for pleasure and well-being. Mizuno donated hundreds of pairs of sneakers to these youths who spend almost every day, even Christmas Eve, running through the streets of the city. “They are true marathon runners and don’t even know it. As a brand that invests in and bets on the running segment, we believe they also represent the Mizuno spirit, which seeks to overcome barriers every day. |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | Fábio Fernandes |
| Executive Creative Director | Eduardo Lima |
| Director | Fabricio Brambatti |
| Executive Producer | Fabricio Brambatti |
| Creative Team | Rodrigo Visconti |
| Creative Team | Pedro Hefs |
| Production Company | Urso Morto |
| Director of Photography (DOP) | Gabriel Bianchini |
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