Fanny Lesure
Account Manager at agence .V.
Saint-Ouen, France
TitleBus
Title (original language)Le Bus (anglais)
Agency
Campaign Polo Wembley Campaign - Volkswagen VW
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 2003 / 11
Product Polo Wembley
Business Sector Cars
Tagline It takes some getting used to
Tagline (original language) Il va falloir vous y habituer
Story We are in town, a young girl is running after the bus. She almost misses the bus but it stops and she manages to get in. It has barely moved that it already stops (after 5 metres). At the back of the bus, the young girl gets off. Clearly, she had forgotten she had a new Polo Wmbley. Logical if we think how affordable the car was. She's not used to it.
Story (original language) Une très jeune femme prends le bus. Mais après quelques mètres, le bus stoppe. La fille en descend. Elle se souvient en effet qu'elle a une Polo Wembley
Media Type Television & Cinema
Length
Market France
Sound Production
Creative Director
Copywriter
Art Director
Agency Producer
Production Company
Director
Producer
Director of Photography (DOP)
Advertising Manager
Advertising Manager
Account Manager
Account Manager

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