| Title | Apnea |
| Agency | MullenLowe Italy |
| Campaign | Water Instinct - Arena |
| Advertiser | Arena |
| Brand | Arena |
| Posted | March 2002 |
| Product | Swimsuit |
| Business Sector | Sportswear |
| Tagline | Arena. Water instinct. |
| Story | Inside a fitting room, a young man tries on an arena swimsuit. Immediately afterwards, he beings suffocating like a fish, he needs water to breath. How far is the sea? |
| Media Type | Television |
| Length | |
| Creative Director | Aldo Cernuto |
| Creative Director | Roberto Pizzigoni |
| Copywriter | Maurizio Maresca |
| Art Director | Umberto Casagrande |
| Production Company | BRW FILMLAND |
| Director | Renato Alfarano |
| Director | Federico Brugia |
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