| Title | GRAACC / Hope |
| Agency | OgilvyOne Worldwide |
| Campaign | GRAACC / Hope |
| Advertiser | Grupo de Apoio ao Adolescente e à Criança com Câncer |
| Brand | GRAACC |
| Posted | May 2005 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | GRAACC is a non-governmental organisation that supports poor children with cancer. In face of the many challenges they meet to continue their activities, they needed to use the Internet as a powerful means to increase the number of donations and volunteers. This piece seeks to illustrate the positive outcomes of some of the institution's work, showing that when cancer is diagnosed early, the cure expectancy rate is much higher. Through an emotional approach, it hopes to touch people, stimulating them to help GRAAC continue its history of victories. PLEASE, INTERACT. |
| Media Type | Digital |
| Market | Brazil |
| More Information | www.ourwork.com.br/hope |
| Creative Director | Marco Almeida |
| Creative Director | Adriana Cury |
| Art Director | Cassiano Saldanha |
| Copywriter | Moacyr Netto |
| Designer | Felipe Lima |
| Designer | Felipe Mahalem |
| Producer | Fernando Zomenhan |
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