Fiat - "Condom"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brazil

6133

Title	Condom
Title (original language)	Camisinha
Agency	Leo Burnett Tailor Made
Campaign	Condom
Advertiser	Fiat
Brand	Fiat
Posted	July 2007
Product	Strada
Business Sector	Cars
Tagline	Fiat Strada Adventure. Those who buy it, love it.
Story	A couple hot kissing inside a car. When the guy starts unbuttoning the girls blouse; she says: not without protection. So the guy immediately stops, and eagerly starts looking for protection behind the passengers seat. As soon as he finds it, he covers t he girls seat with a plastic wrap and resumes kissing her. Signature. Fiat Strada Adventure. Buy it and love it.
Story (original language)	Um casal se beija calorosamente dentro de um carro. Quando o rapaz começa a abrir a blusa da menina, ela diz: sem proteção não. Então o rapaz pára imediatamente e, afoito, começa a procurar no atrás do banco do passageiro pela proteção. Assim que ele acha, veste o banco da menina com um plástico e retorna a beijá-la. Assina: "Fiat Strada Adventure. Quem compra ama".
Media Type	Television
Length	30 seconds
Market	Brazil
Creative Director	Ruy Lindenberg
Art Director	Felipe Massis
Editor	Alexandre Scaff
Agency Producer	Iracema Nogueira
Agency Producer	Celso Groba
Account Executive	Renato Broggin
Account Director	Denise Millan
Director	José Goulart
Director of Photography (DOP)	Fernando Oliveira
Editor	Federico Brioni
Production Company	Zeppelin
Sound Design Company	Tentáculo