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Ferdinando Verderi

Creative Manager at Johannes Leonardo
United States


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Creative Manager

New York, United States

We were founded on the belief that the communications industry has changed, and that change we are witnessing is just the beginning of a fundamental shift in the way consumers will ultimately engage with brands. In 2007, we coined the phrase, “The Consumer is the Medium,” a philosophy which has guided our approach to the biggest challenges facing some of the world’s most influential brands including adidas, Chanel, Coca-Cola, Google and TripAdvisor.

Our unique thought leadership model involves identifying the core of a brand’s communication problem and deploying a creative solution in the most effective medium possible, turning creative ideas into powerful business tools. The result is a body of work which spans every medium, from traditional communications to retail environments to digital platforms and social activations, all aimed at empowering the most important medium, the audience.

We have been recognized for our breakthrough communication solutions throughout the industry and been featured as the “Agency to Watch” in both AdAge’s and Creativity’s Agency A-Lists. Our work has twice won the Crème De La Crème award for the best work across the entire WPP network and most recently garnered 8 Cannes Lions in 2012, including the inaugural Grand Prix for mobile marketing. 

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