Title | Prisoner |
Agency | Leo Burnett Tailor Made |
Campaign | Prisoner |
Advertiser | Fiat |
Brand | Fiat |
Posted | October 2013 |
Product | Palio |
Business Sector | Cars |
Tagline | Impossible to feel indifferent. |
Story | The film shows the last day of a man in prison. On the streets he sees a Palio parked, and reduces his pace to have a better look. Switch to black screen. The sound of shattering glass and an alarm going off. New Palio. |
Media Type | Television & Cinema |
Length | |
Market | Brazil |
Creative Director | Ruy Lindenberg |
Creative Director | Bruno Prosperi |
Copywriter | Renato Simões |
Art Director | Bruno Prosperi |
Agency Producer | Iracema Nogueira |
Agency Producer | Fernanda Moura |
Production Company | Repúblika |
Director | Carlos Manga Jr |
Producer | Fernando Carvalho |
Director of Photography (DOP) | Vitor Amati |
Editor | Alex Lacerda |
Music | Sax Anp |
Music | Zezinho Mutarelli |
Music | Marcelo Souza |
Sound Design Company | Sax Anp |
Sound Design Company | Zezinho Mutarelli |
Sound Design Company | Marcelo Souza |
Account Supervisor | Denise Millan |
Account Supervisor | Elton Longhi |
Advertiser's Supervisor | Lélio Ramos |
Advertiser's Supervisor | João Ciaco |
Advertiser's Supervisor | Luis Fernando Biagiotti |