| Title | Thug |
| Agency | Crispin Porter + Bogusky |
| Campaign | Maybe - Ikea |
| Advertiser | IKEA |
| Brand | IKEA |
| Posted | March 2004 |
| Business Sector | Drugstores, Specialty Stores |
| Tagline | Help yourself to unböring. |
| Media Type | Television |
| Length | |
| Market | United States |
| Music | Human |
| Executive Creative Director | Alex Bogusky |
| Creative Director | Paul Keister |
| Copywriter | Bob Cianfrone |
| Agency Producer | David Rolfe |
| Production Company | Smuggler |
| Director | Stylewar |
| Executive Producer | Patrick Milling-Smith |
| Producer | Greg Cundiff |
| Editor | Filip Engstrom |
| Editing Company | Nostromo |
| Sound Design Company | Ohm |
| Special Effects / VFX | Swiss |
| Post Production | The Syndicate |
| Audio Post Production | Houseworks |
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