Title | Safety Car |
Agency | MullenLowe Italy |
Campaign | Safety Car |
Advertiser | DaimlerChrysler |
Brand | Mercedes-Benz |
Posted | December 1999 |
Business Sector | Automotive |
Story | After the invention of the car, Mercedes introduces the invention of the double car: the safety car service that in case of theft or fire gives you another Mercedes. A man in a CLK Mercedes is cruising around town. Everybody is looking at him very surprising. The camera discovers that the car has another car on it's roof. |
Media Type | Television |
Length | |
Market | Italy |
Soundtrack | Love Me or Leave Me |
Copywriter | Sofia Ambrosini |
Art Director | Filippo Magri |
Agency Producer | Flavia Mariani |
Director | Luca Maroni |
Production Company | Film Master |
Production Company Producer | Raffaella Scarpetti |
Music | Nina Simone |