Filippo Magri
Art Director at Leo Burnett Milan
Milano, Italy
TitleSafety Car
Agency
Campaign Safety Car
Advertiser DaimlerChrysler
Brand Mercedes-Benz
PostedDecember 1999
Business Sector Automotive
Story After the invention of the car, Mercedes introduces the invention of the double car: the safety car service that in case of theft or fire gives you another Mercedes. A man in a CLK Mercedes is cruising around town. Everybody is looking at him very surprising. The camera discovers that the car has another car on it's roof.
Media Type Television
Length
Market Italy
Soundtrack Love Me or Leave Me
Copywriter
Art Director
Agency Producer
Director
Production Company
Production Company Producer
Music

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