Florence Burtin
Advertising Manager at Cadbury Schweppes plc
Paris, France
TitlePigeon
Agency
Campaign STATISTICS
Advertiser Cadbury Schweppes plc
Brand Orangina
Date of First Broadcast/Publication 2013 / 3
Business Sector Soft Drinks, Tonics
Tagline Stay alive, drink orangina
Story An Orangina drinker and a non-organina drinker find themselves beside each other waiting for the same bus. A pigeon lurks overhead. The non-Orangina drinker is shouting furiously on her phone and is completely unaware of the irritation she is creating. The pigeon choses to poo all over the woman - the one not drinking orangina.
Philosophy You live a better life if you drink orangina.
Result Proof of the idea that Orangina drinkers live better lives summed up in a funny quip-"Organina drinkers attacked by the wicked pigeon - 0%".
Media Type Television & Cinema
Length
Creative Director
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Account Supervisor
Account Supervisor
Account Supervisor
Agency Submission Contact
Post Production
Producer
Agency Supervisor
Agency Supervisor
Agency Supervisor
Production Company
Director

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