Title | Pigeon |
Agency | FRED & FARID |
Campaign | STATISTICS |
Advertiser | Cadbury Schweppes plc |
Brand | Orangina |
Date of First Broadcast/Publication | 2013 / 3 |
Business Sector | Soft Drinks, Tonics |
Tagline | Stay alive, drink orangina |
Story | An Orangina drinker and a non-organina drinker find themselves beside each other waiting for the same bus. A pigeon lurks overhead. The non-Orangina drinker is shouting furiously on her phone and is completely unaware of the irritation she is creating. The pigeon choses to poo all over the woman - the one not drinking orangina. |
Philosophy | You live a better life if you drink orangina. |
Result | Proof of the idea that Orangina drinkers live better lives summed up in a funny quip-"Organina drinkers attacked by the wicked pigeon - 0%". |
Media Type | Television & Cinema |
Length | |
Creative Director | Farid Mokart |
Copywriter | Farid Mokart |
Copywriter | Gian Carlo Lanfranco |
Copywriter | Rolando Cordova |
Art Director | Rolando Cordova |
Art Director | Gian Carlo Lanfranco |
Account Supervisor | Hugues Pietrini |
Account Supervisor | Stanislas de Parcevaux |
Account Supervisor | Florence Burtin |
Agency Submission Contact | Karim Naceur |
Post Production | Elise Dutartre |
Producer | Sandrine Lima |
Agency Supervisor | Mehdi Benali |
Agency Supervisor | Hélène Camus |
Agency Supervisor | Olivia Courbon |
Production Company | Wanda Paris |
Director | THE GLUE SOCIETY |