| Title | Electric Life |
| Agency | Publicis Conseil |
| Campaign | ELECTRIC LIFE |
| Advertiser | Renault |
| Brand | Renault Z.E |
| Date of First Broadcast/Publication | 2011 / 5 |
| Business Sector | Cars |
| Philosophy | Renault is launching a global advertising campaign to promote its commitment to making sustainable transport accessible to all. The 60-second spot, Renault Z.E, has been created by Paris-based advertising agency Publicis Conseil and directed by Dougal Wilson. It forms a succession of vignettes illustrating how electric power is already a large part of our daily lives. It shows people using 'steam powered' versions of everyday objects including hairdryers and televisions, cash machines and vending machines in order to demonstrate advances in energy. The ad concludes that we have already switched to electricity for many things, so why not for travelling... in a Renault Z.E.? An end-frame showcases the four Renault Z.E models that will be available to buy in 2011. |
| Media Type | Television & Cinema |
| Production | Première Heure |
| Director | Dougal Wilson |
| Production Company | WAM |
| Copywriter | Thierry Lebec |
| Art Director | Bénédicte Potel |
| Executive Creative Director | Olivier Altmann |
| Production | Pierre Marcus |
| Production | Anne Boucher |
| Production | Florence Potthié Sperry |
| Advertising Manager | Stephen Norman |
| Advertising Manager | Bruno Travade |
| Advertising Manager | Dominique Musset |
| Advertising Manager | Patrice Baheux |
| Advertising Manager | Marco Rampogna |
| Account Director | Edouard Pacreau |
| Account Director | Aurore Duhamel |
| Account Director | Aurélie Fretti |
| Account Director | Carine de Oliveira |