Francesca Andriani
Copywriter at Grey United
Milano, Italy
TitleTravel meets pleasure
Agency
Campaign Travel meets pleasure
Advertiser Alitalia Airlines
Brand Alitalia
PostedMarch 2005
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Philosophy The k-visual reminds Alitalia logo
Problem Develop a pure Brand campaign to run in different local markets where Alitalia is tryng to become popular.
Result Use the campaign in manny different local markets.
Media Type Poster
Market Denmark, Finland, Netherlands, Sweden, United Kingdom, Italy
Creative Director
Copywriter
Creative Director
Art Director

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