Francisco Poveda
Creative Director at Publicis Comunicación España
Madrid, Spain
TitleMirror
Agency
Campaign Anorexia Prevention - Generalitat Valenciana
Advertiser Generalitat Valenciana
Brand Generalitat Valenciana
PostedJuly 2000
Product Anorexia Prevention
Business Sector Public Safety, Health & Hygiene
Story When suffering from anorexia and bulimia the perception of oneself's life becomes completely out of reality.
A girl facing a mirror is showing this erroneous reflection of people suffering from anorexia and bulimia. And, finally, the mirror becomes also a symbol for liberation and recovering form the illness.
Media Type Television
Length
Executive Creative Director
Executive Creative Director
Creative Director
Copywriter
Art Director
Art Director
Agency Producer
Director
Production Company

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