| Title | Projecting Pollution |
| Agency | Conill |
| Campaign | Toyota Prius v - Projecting Pollution |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota |
| Date of First Broadcast/Publication | 2012 / 4 |
| Product | Prius v |
| Business Sector | Midsize Cars |
| Tagline | act13, csr, air pollution, hybrid |
| Story | Los Angeles has an estimated 5,490,000 motor vehicles in circulation. This contributes to the city's air pollution. Pollution that is ignored, because it is hard to see even though it's everywhere. Then, how to make people interested in the new Toyota Prius v, which has less smog-forming emissions? We looked for venueswith a high concentration of cars, a big screen, and a projector: Drive-in theatres. Everybody knows that any object that crosses the path of the projector's bright light produces a shadow on the screen. We played with this and projected particles floating in the air, showing people what their cars produce. We made the invisible, visible. Then, a phrase appeared on the screen reading "66% less smog-forming emissions. Prius v," conveying our message in a way never before seen. |
| Media Type | Cinema |
| Chief Creative Officer | Pablo Buffagni |
| Creative Director | Mario Granatur |
| Group Creative Director | Veronica Elizondo |
| Copywriter | Jessica Cuevas |
| Art Director | Veronica Elizondo |
| Director | Pascui Rivas |
| Director | Francisco Pugliese |
More Work
SEE ALLSecond Chances
- BRAND:
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- AGENCY:
- Casanova McCann
Uncle Roberto
- BRAND:
- McDonald's
- AGENCY:
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Projecting Pollution
- BRAND:
- Toyota Motor Sales
- AGENCY:
- Conill
Projecting Pollution
- BRAND:
- Toyota Motor Sales
- AGENCY:
- Conill
Bedside Table
- BRAND:
- Miami Short Film Festival
- AGENCY:
- Conill
Projecting Pollution
- BRAND:
- Toyota Prius v
- AGENCY:
- Conill
Shorty
- BRAND:
- Brahma
- AGENCY:
- TBWA Buenos Aires
Supermarket
- BRAND:
- Virgin Cola
- AGENCY:
- Asatsu - DK Inc.