| Title | Coffeetable Book |
| Agency | Serviceplan Group |
| Campaign | Coffeetable Book |
| Advertiser | Rolf Benz AG |
| Brand | Rolf Benz |
| Posted | November 2012 |
| Business Sector | Home Furniture |
| Story | We invented the first coffeetablebook that’s also a coffeetable. From a distance, it looks like a coffeetable, but on closer inspection it turns out to be a book that reveals to the customer the whole world of the Rolf Benz coffeetablecollection.Either at the POS or at trade fairs, the unusual promotional idea makes people curious to find out more about coffeetables. And now, suddenly more people than ever before are becoming interested in the once 'poor relation' of the Rolf Benz collection. |
| Media Type | Case Study |
| Account Supervisor | Anna Arnert |
| Executive Creative Director | Matthias Harbeck |
| Chief Creative Officer | Alexander Schill |
| Photographer | Foto Design Huber |
| Art Director | Franz Röppischer |
| Art Director | Sandra Loibl |
| Copywriter | Frank Seiler |
| Creative Director | Oliver Palmer |
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