Title Youthenize
Agency
Deutsch
Campaign
Empty Cable Suit - DirecTV
Advertiser
DirecTV, Inc.
Brand
DirecTV
Date of First Broadcast/Publication
2009 / 2
Business Sector Cable / Satellite Services
Tagline 1-800-DIRECTV / directv.com Story Roman and the top brass at cable giant, CableCorp, are back with more desperation-soaked meetings where we watch as they rack their brains trying to keep up with their arch nemesis, and industry leader, DIRECTV. In the latest, the CableCorp committee comes up with a fresh new tagline that is sure to knock 'em dead
Media Type
Television
Length 30 seconds
Market United States
Production Company
Bob Industries
Editing Company
Spot Welders
Chief Creative Officer
Eric Hirshberg
Group Creative Director
Michael Kadin
SVP, Director of Broadcast Production
Tom Dunlap
Executive Agency Producer
Victoria Guenier
SVP, DirecTv Advertising and PR
Jon Gieselman
Media Director
Vonda LePage
Media Rep.
Darris Gringeri
Colorist
Mike Pethal
EVP, DirecTv Chief Marketing Officer
Paul Guyardo
Copywriter
Cary Ruby
Art Director
Erick Mangali
Agency Producer
Tracy Jones
Producer
Bart Lipton
Executive Producer
tk knowles
Director
Dayton/Farris (Jonathan Dayton, Valerie Faris)
Editor
Haines Hall
Assistant Editor
Paul Sabater
Producer
Marlo Baird
Telecine
Company 3
Interactive Production Company
Brickyard VFX
Interactive Production Artist
Patrick Poulatian
Music Company / Composer
Hum Music and Sound Design
Creative Director
Alex Kemp
Music Composer
Garron Chang
Sound Producer
Chanel Scott
Audio Engineer
Jeff Payne
Executive Producer
DJ Fox-Engstrom
Recording Studio
Eleven Sound
Director of Photography (DOP)
Christophe Lanzenberg
