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Worked As
  • Agency Executive Producer
  • Agency Producer
  • Executive Producer
  • Producer
  • Head of Production
  • Director of Integrated Production
Business Sectors
  • Cars
  • Automotive
  • Insurance
  • Trade Shows, Events & Festivals
  • Four Wheel Drive, SUV(Sports Utility Vehicle)
  • Lottery & Gambling
  • Anti-Drug/Alcohol/Tobacco Message
  • TV, Hi-Fi, Video, Personal Stereo & Accessories
  • Full Size & DeLuxe Cars
  • Business Services
  • Home Furniture
  • Station Wagons & Monospace
  • Clothing
  • Cinemas & Theatres
  • Institutional/Public Interest/Non-Profit Org.
  • Toys & Games
  • 2012 The Webby Awards Shortlisted
  • 2012 CLIO Awards Bronze
  • 2012 The Webby Awards Honoree
  • 2011 International Automotive Advertising Awards (IAAA) Silver
  • 2010 MIXX Award Silver
  • 2003 International Automotive Advertising Awards (IAAA) Silver (2)

Gary Paticoff

SVP, Executive Producer, Content at RPA
United States


Gary started
his career in advertising at Needham Harper and Steers/West in 1979 as the
in-house Assistant Film Editor. Gary’s first production was the 1980 Honda
Civic spot “Goldfish” which demonstrated the increased interior space of the
new model by filling the previous model with water and pumping it into the new
one. Witnessing the car fall through the stage floor convinced him producing
was what he wanted to do. Over the next 32 years along with the evolution of
the agency to RPA Gary rose through the ranks of production to become the
current Executive Producer. His responsibilities include managing the Talent
Affairs group for the licensing of music and celebrity talent, overseeing the
staff and freelance producers, training the assistants and creating content for
all interactive projects. Gary has produced significant award winning work for
every client RPA has had since 1982. 


SVP, Executive Producer, Content

Santa Monica , United States
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