TMB Bank - "Make THE Difference"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, United States

8410

Title	Make THE Difference
Agency	Leo Burnett Chicago
Campaign	Make THE Difference
Advertiser	TMB Bank
Brand	TMB Bank
Date of First Broadcast/Publication	2011 / 3
Business Sector	Banking, Finance, Law & Insurance
Tagline	Make THE Difference
Story	NA
Philosophy	TMB bank have launched a new brand vision "Make THE Difference" by making a film to inspire people to start thinking differently. With a hope that they will start to Make THE Difference to their own world. It doesn't have to be big, but a little can create positive changes. This film is based on a true story. In 1986 a football team that lived on a little island in the south of Thailand called "Koh Panyee". It's a floating village in the middle of the sea that has not an inch of soil. The kids here loved to watch football but had nowhere to play or practice. But they didn't let that stop them. They challenged the norm and have become a great inspiration for new generations on the island.
Media Type	Television & Cinema
Production Company	Revolver
Agency Contribution	Leo Burnett Group Thailand by Arc Worldwide
Sound Production	Jingle Bell Bangkok
Editor	Dan@ The Editors
Producer	Alice Grant
Director of Photography (DOP)	Geoffrey Simpson
Director	Matt Devine
Account Director	Suthasi Sukpornsinchai, Phatarada Tritiprungroj
Producer	Sompetch Nuntasinrapachai
Copywriter	Puttipong Pattanapongsagorn, Chanwit Nimcharoen
Art Director	Park Wannasiri
Creative Director	Sanpathit Tavijaroen