Mount Franklin - "The Nation’s Hydration"

Saatchi & Saatchi New Zealand

Saatchi & Saatchi New Zealand Wellington, New Zealand

9874

Brand: Mount Franklin
Country: Australia

Advertiser: Coca-Cola Company

Title	The Nation’s Hydration
Agency	Saatchi & Saatchi New Zealand
Campaign	The Nation’s Hydration
Advertiser	Coca-Cola Company
Brand	Mount Franklin
Date of First Broadcast/Publication	2015 / 10
Business Sector	Mineral, Sparkling & Bottled Waters
Philosophy	Mount Franklin has launched a new brand campaign that takes a fresh, light-hearted look at the power of their 'anti dry, pre-wetted, see through water' created by Saatchi & Saatchi NZ, produced by Australian production company Finch and directed. The campaign features popular Aussie actor Josh Lawson and Australian media personality and 'Mount Franklin' Lightly Sparkling ambassador Jennifer Hawkins. Filmed in Sydney and surrounding locations, the TV, outdoor and digital campaign celebrates Mount Franklin's status as one of Australia's best known and loved brands. "Mount Franklin is Australia's favourite water brand, it's available everywhere, everyone knows it, and we think it's time to celebrate it."
Media Type	Television
Length	90 seconds
Market	Australia
Production Company	Finch
Director	Simon Edgar
Advertising Manager	Victoria Fraser
Advertising Manager	Anne Joly
Advertising Manager	Kara Morrow
Executive Creative Director	Corey Chalmers
Executive Creative Director	Guy Roberts
Head of Content	Jane Oak
General Manager	Paul Wilson
Account Director	Lucy Sparks
Strategy Director	Murray Streets
Art Director	Neville Stevenson
Visual Effects Supervisor	Stefan Coory
Audio Production	Shane Taipari
Music Company / Composer	Jonathan Dreyfus
Executive Producer	Karen Bryson
Producer	Helen Morahan
Director of Photography (DOP)	Geoffrey Simpson
Editor	Andrew Thompson