Heineken - "Heineken @WhereNext"

R/GA

R/GA London, United Kingdom

16955

Title	Heineken @WhereNext
Agency	R/GA
Campaign	WhereNext
Advertiser	Heineken
Brand	Heineken
Date of First Broadcast/Publication	2015
Business Sector	Beers, Ciders, Lagers
Philosophy	What if the best night of your life was just around the corner? Heineken asked us to get people off the beaten track and make sure they never miss out. So we created WhereNext: a unique social discovery service built straight into Twitter.The service sorts and ranks live social data in microseconds, combining geo-located tweets, Instagram photos and Foursquare check-ins to create a picture of the night. We give people our top recommendations and show them photos of what’s out there. One look tells them exactly where they want to go—all at the speed of a tweet.
Media Type	Web Site
Account Director	Ross Landles
Account Director	John Wilson
Planning Supervisor	Kaihaan Jamshidi
Account Planner	Stephen Spencer
Strategic Planner	Natalie Smith
Vice President (VP)	James Temple
Managing Director	Matt Lodler
Executive Creative Director	George Prest
Executive Creative Director	James Temple
Creative Director	Chris Williams
Copywriter	Bradie Tippets
Executive Agency Producer	Sam Clohesy
Agency Producer	John Paul Toher
Production Manager	Alex Wills
Design Director	Peter Jupp
Designer	Yuriy Starikov
Digital Producer	Elisabetta Viggiani
Technical Developer	Pedro Duarte
Technical Developer	Mihnea Belcin
Technical Director	Paul Carvill
Senior Software Engineer	Danny Lee