Gerard de Thame began his directorial career in his native England in the early ?80s after graduating from the Chelsea School of Art. His first commercial filmmaking foray was in the music video arena through Helen Langridge and Associates. He won many accolades for his work, including a Gold Lion at Cannes, and a NY Film Festival Silver and Diamond Award for his 1988 clip ?It?s a Wonderful Life? for Black. His 1989 clip ?Cathedral Song? for Tanita Tikaram won two D&AD Awards (Music Video of The Year and Best Direction). The 1989 video ?Twist in the Wind,? for Tanita Tikaram won a Diamond Award for Best Female Video. Gaining more and more recognition for his work, Gerard quickly became a major commercial director in Great Britain and Europe. In 1993 he established his London-based production company - Gerard de Thame Films Ltd. He created a number of memorable campaigns for Barclay?s Bank, British Telecom, and Pirelli Tires, which won the BTAA Best Commercial of the Year, Best European Advertising, Best Post Production, Best Direction Awards and the Cannes Silver Lion. After this Gerard signed with HSI and burst onto the American advertising scene creating internationally recognized campaigns for American Express, Audi, Volvo, VW, Adidas, and many others.
The incredible range of spots has led to Gerard?s reputation as one of the most versatile directors in the industry. He has swept awards for massive effects driven campaigns -such as Lincoln?s ?Surprising Journey?, and is also known for small, ingenious performance driven campaigns - such as Miller?s ?Twist? and ?Weird Guy?, which won Cannes Lions and Clio awards. The Volkswagen ?Synchronicity? spot spawned an unbelievable buzz and swept the AICP Show at MoMA in three categories, as well as having the great distinction of being included in the new work at the Museum of Modern Art in New York in 1999. It also won ?Outstanding Commercial? at the Emmy Awards. The Mercedes campaign demonstrated Gerard?s unique ability as a technical innovator and problem solver. With ?Falling In Love Again? he authentically recreated the aesthetic of many past eras and ?Artists? employed groundbreaking animation techniques to revive historical figures. For recent clients like Range Rover, Nike and Toyota, Gerard continues to generate incredible spots, constantly innovating and taking boards in unexpected directions.