| Title | Parking While Hungry |
| Agency | BBDO New York |
| Campaign | Parking While Hungry |
| Advertiser | Mars Inc. |
| Brand | Snickers |
| Posted | November 2015 |
| Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
| Story | For the Snickers “You’re Not You When You’re Hungry” campaign, we wanted to let consumers know about the dangers of parking while hungry. So we created a parking spot that demonstrated how drivers carelessly park over the lines due to the out-of-sorts behavior brought on by hunger. The lines were painted over a real parking spot in the USA with copy that let everyone know ‘You park here when you’re hungry.' |
| Media Type | Outdoor/Out of Home |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Peter Kain |
| Executive Creative Director | Gianfranco Arena |
| Creative Director | Justin Bilicki |
| Creative Director | Matt Herr |
| Art Director | Kim Baskinger |
| Agency Producer | Samar Zaman |
| Photographer | Billy Siegrist |
| Account Manager | Kirsten Flanik |
| Account Manager | Susannah Keller |
| Account Manager | Josh Steinman |
| Account Manager | Dylan Green |
| Account Manager | Jocelyn Choi |
| Strategic Planner | Crystal Rix |
| Strategic Planner | Alaina Crystal |
More Work
SEE ALLFleets
- BRAND:
- Snickers
- AGENCY:
- BBDO New York
Dogs on Zoom
- BRAND:
- Pedigree
- AGENCY:
- BBDO New York
Buried
- BRAND:
- Snickers
- AGENCY:
- BBDO New York
PTO
- BRAND:
- Snickers
- AGENCY:
- BBDO New York
Stanimal
- BRAND:
- Snickers Peanut Brownie
- AGENCY:
- BBDO New York
First Visitors
- BRAND:
- Snickers
- AGENCY:
- BBDO New York
Fix The World
- BRAND:
- Snickers
- AGENCY:
- AMVBBDO / BBDO / MJZ
Mutts4Trucks
- BRAND:
- Pedigree/Mobile Delvac
- AGENCY:
- BBDO New York
In Case of Emergency
- BRAND:
- Twix Cookies & Cream
- AGENCY:
- BBDO New York