| Title | Robot |
| Agency | BBDO New York |
| Campaign | Robot |
| Advertiser | FedEX |
| Brand | FedEx Pack Plus |
| Date of First Broadcast/Publication | 2015 |
| Business Sector | Postal, Courier & Shipping Services |
| Result | More and more small business owners rely on the Internet to sell their goods. For these owners shipping becomes a daily necessity. And often, what they ship is irregular and not easy to pack. To make the shipping process easier, FedEx launched a new custom-packing service (Pack Plus) in selected FedEx Office locations. With this radio ad, FedEx reaches out to small business owners by offering a charming story of a man and the awkwardly shaped and emotionally needy robot that he must ship. |
| Media Type | Radio |
| Length | |
| Account team | Cailin Gibbons |
| Account Manager | Katie Gold |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Peter Kain |
| Executive Creative Director | Gianfranco Arena |
| Creative Director | Grant Smith |
| Creative Director | Danilo Boer |
| Copywriter | Grant Smith |
| Copywriter | Danilo Boer |
| Producer | Chris Cassar |
| Production Company | Bar1 |
| Director | Joe Barone |
| Audio Engineer | Tim Leitner |
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