Title | You Are Your Toughest Opponent |
Agency | BMB |
Campaign | You Are Your Toughest Opponent |
Advertiser | New Balance Athletic Shoe, Inc |
Brand | New Balance |
Date of First Broadcast/Publication | 2016 / 4 |
Business Sector | Shoes |
Philosophy | There is no greater opponent than the one inside your own head. That nagging voice of self doubt, that voice that tells you to slow down, to give up, to throw in the towel. |
Media Type | Digital |
Length | |
Production Company | Archer's Mark |
Post Production | Archer's Mark |
Sound Design | Archer's Mark |
Executive Creative Director | Ben Lunt |
Executive Creative Director | Matt Waller |
Art Director | Jenny Piggott |
Copywriter | Harry Boothman |
Business Director | Owen Farrington |
Account Director | Farah Winning |
Account Planner | Jamie Inman |
Agency Producer | Gill Loftus |
Agency Producer | Catharine Griffiths |
Director | Stella Scott |
Director | Lewis Metcalfe |
Producer | Selena Cunningham |
Editor | Ben Canny |
Editor | Stella Scott |
Typographer | Sam Kallen |
Director of Photography (DOP) | Luke Jacobs |