Gonçalo Leitão
Creative Director at BBDO Portugal
Lisboa, Portugal
TitleThunder
Title (original language)Trõvoes
Agency
Campaign Thunder
Advertiser Optimus
Brand Optimus
PostedSeptember 2003
Product Games
Product (original language) Jogos
Business Sector Mobile Telephones & tablets
Tagline Optimus - Follow Your Feelings
Story This film is a metaphor. We see a boy courageously sprinting across a field during a thunderstorm with lightning almost striking him. Just before he reaches a barn where his friends are waiting anxiously, he is struck by lightning and reduced to smoking ashes. His friends are flabbergasted. We cut to where the film starts and see the same boy, now with a new "life", making another attempt to reach the barn. This time he makes it, safe and sound.
Media Type Television
Length
Market Portugal
Executive Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Agency Producer
Copywriter
Account Executive
Production Company Producer
Production Company Producer
Production Company

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