Title | Thunder |
Title (original language) | Trõvoes |
Agency | BBDO Portugal |
Campaign | Thunder |
Advertiser | Optimus |
Brand | Optimus |
Posted | September 2003 |
Product | Games |
Product (original language) | Jogos |
Business Sector | Mobile Telephones & tablets |
Tagline | Optimus - Follow Your Feelings |
Story | This film is a metaphor. We see a boy courageously sprinting across a field during a thunderstorm with lightning almost striking him. Just before he reaches a barn where his friends are waiting anxiously, he is struck by lightning and reduced to smoking ashes. His friends are flabbergasted. We cut to where the film starts and see the same boy, now with a new "life", making another attempt to reach the barn. This time he makes it, safe and sound. |
Media Type | Television |
Length | |
Market | Portugal |
Executive Creative Director | Gonçalo Leitão |
Creative Director | Sérgio Carvalho |
Creative Director | Nuno Jerónimo |
Art Director | Sérgio Carvalho |
Copywriter | Gonçalo Leitão |
Agency Producer | Ricardo Cansado |
Copywriter | Nuno Jerónimo |
Account Executive | Ana Amorim |
Production Company Producer | Alberto Rodrigues |
Production Company Producer | Celina Morais |
Production Company | Ministério dos Filmes |