Canadian Paralympic Committee - "Team Canada #Whatsthere"

BBDO Canada

BBDO Canada Toronto, Canada

7625

Title	Team Canada #Whatsthere
Agency	BBDO Canada
Campaign	What's There
Advertiser	Canadian Paralympic Committee
Brand	Canadian Paralympic Committee
Date of First Broadcast/Publication	2014
Business Sector	Sports Teams, Sports Events
Tagline	It's not what's missing, it's what's there
Story	With the Sochi Paralympic Winter Games on the horizon, Canadian sports fans are being treated to a provocative new Paralympic marketing campaign that compels viewers to look past the disabilities of Paralympic athletes -- and instead fathom their complete, elite, world-class abilities. It's not what's missing, it's what's there
Media Type	Television
Length	60 seconds
Colorist	Alter Ego
Creative Director	Peter Ignazi
Creative Director	Carlos Moreno
Associate Creative Director	Simon Craig
Associate Creative Director	JP Gravina
Art Director	JP Gravina
Copywriter	Simon Craig
Agency Producer	Jennifer Morrison
Account Director	Rebecca Flaman
Account Supervisor	Jaya Rizzi
Director	David Quinn
Production Company	Sons & Daughters
Director of Photography (DOP)	Gabe Langlois
Editor	Gord Koch
Colorist	Wade Odlum
Sound Design Company	RMW Music