Snickers - "Switcheroo"

BBDO New York

BBDO New York New York, United States

24826

Title	Switcheroo
Agency	BBDO New York
Campaign	Twitch
Advertiser	Mars, Inc.
Brand	Snickers
Date of First Broadcast/Publication	2015 / 11
Business Sector	Candy Bars
Story	Twitch is a great site where gamers broadcast themselves playing video games live. It’s a pretty ad-hostile environment. For Snickers, a top gamer agreed to deliberately make mistakes. Then, suddenly, the slim young guy transformed a fat old hippie with a beard. The viewers were aghast – until he ate a Snickers and went back to normal. Because, of course, you’re not you when you’re hungry. Even ad-allergic gamers loved the live stunt.
Media Type	Branded Content
Length	130 seconds
Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Executive Creative Director	Peter Kain
Executive Creative Director	Gianfranco Arena
Executive Creative Director	Tom Markham
Creative Director	Danny Adrain
Associate Creative Director	Roberto Danino
Copywriter	Roberto Danino
Art Director	Danny Adrain
Art Director	Sei Rey Ho
Agency Producer	David Rolfe
Executive Producer	Amy Wertheimer
Agency Producer	Michael Gentile
Account Supervisor	Kirsten Flanik
Account Supervisor	Susannah Keller
Account Supervisor	Joshua Steinman
Account Supervisor	Tani Corbacho
Account Executive	Jocelyn Choi
Account Planner	Annemarie Norris
Account Planner	Alaina Crystal
Account Planner	Sean Stogner
Production Company	The Kitchen
Executive Producer	Renee Haar
Line Producer	Jonathan Hsu
Director	Law Chen