Grégoire Delacourt
Directeur de Création at Quelle Belle Journée
Paris, France
TitleThe Carrots Reserve
Title (original language)La Réserve de Carottes
Agency
Campaign The Carrots Reserve
Advertiser Nestlé
Brand Crunch
Date of First Broadcast/Publication 2001 / 2
Product Chocolate
Product (original language) Chocolat
Business Sector Chocolate
Story Two men with rabbit teeth stick themselves Crunch bars on to the body. Equiped, they take the "World carrots reserve" management committee hostage so as to break into the safe filled of carrots. But they forget the Crunch bars and make the building blow up and fill of carrot juice. The two complices go finally out safe, emerging from carrot puree.
Story (original language) Deux hommes avec des dents de lapin se scotchent des tablettes de Crunch sur le torse. Ainsi équipés, ils prennent en otage le comité de direction de la "réserve mondiale de carottes" afin de cambrioler le coffre-fort rempli de carottes. Mais, dans leur emportement, ils oublient les tablettes de Crunch accrochées à leurs ventre, et font exploser le bâtiment, qui se remplit de jus de carotte. Les deux compères ressortent finalement indemnes, émergeant d'une masse de purée de carottes.
Problem To renew and to modernize the Crunch effect.
Problem (original language) Renouveler et moderniser l'effet Crunch
Media Type Television & Cinema
Length
Creative Director
Art Director
Copywriter
Director
Production Company

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