| Title | Look me in the Eyes |
| Title (original language) | Regardez moi dans les yeux |
| Agency | Air, Partner of McCann |
| Campaign | Look |
| Advertiser | CAP48 |
| Brand | CAP48 |
| Date of First Broadcast/Publication | 2010 / 10 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Tagline | Look me in the eyes...I said in the eyes |
| Tagline (original language) | Regardez moi dans les yeux...J'ai dit dans les yeux |
| Story | The ad depicts the glamorous model smiling to camera, evocative of Eva Herzigova's Wonderbra campaign. It highlights the fact that before anything, a handicap is not the defining trait of those who have it. In few days the model Tanja became a famous egery all over the world. |
| Problem | CAP48 is the leading Belgian charity working for the integration of handicapped people. |
| Media Type | Outdoor/Out of Home |
| Photographer | 11H58 |
| Copywriter | Grégory Ginterdaele |
| Art Director | Marine Vincent |
| Art Director | Marie-Laure Cliquennois |
| Creative Director | Marie-Laure Cliquennois |
| Creative Director | Grégory Ginterdaele |
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