| Title | Camille |
| Title (original language) | Camille |
| Agency |
Les Présidents
|
| Campaign |
Worst side - DNF
|
| Advertiser |
Droits des Non-Fumeurs
|
| Brand |
Droits des Non-Fumeurs
|
| Posted | July 2008 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message
|
| Tagline | Secondhand smokers are on the worst side of the cigarette |
| Tagline (original language) | Les non fumeurs sont du pire côté de la cigarette |
| Philosophy | Prohibiting smoking in public places is a major public health issue. To convince that smoke is harmful not just to the smoker, we choose to convey a new piece of information : Passive smoke is even more harmful than the smoke inhaled by the smokers! In other words passive smokers are at the worst end of the cigarette. |
| Problem | At the start of 2008 the prohibition on smoking in public places in France became general. DNF decided to launch a campaign to go along with this new law. |
| Media Type |
Print
|
| Market | France |
| Creative Director |
Guillaume Chifflot
|
| Art Director |
Frederic Lerclerc
|
| Copywriter |
Alban Coret
|
| Photographer |
Alban Coret
|
