Guy Poreh
Interactive Director at Y&R Israel
Tel Aviv, Israel
TitleWanted
Agency
Campaign Wanted - Y&R
Advertiser Young & Rubicam
Brand Shalmor Avnon Amichay Y&R
PostedAugust 2010
Business Sector Advertising Agencies
Story We decided to speak to programmers in the language they understand best – programming and source codes, and in a place only they visit – site source code pages.
Philosophy We placed ASCII coded "wanted" ads on site source codes. This way we filtered irrelevant audiences. Programmers who were alert and paid attention to the details found our ads and contact e-mail and sent us their CVs.
Problem Find a new digital programmer for our Agency without going over mountains of irrelevant CVs. We wanted to make sure we reached our target audience – programmers.
Media Type Digital
Market Israel
Chief Creative Officer
Interactive Director
Creative Director
Creative Director
Designer
Designer
Project Manager
Interactive Studio Manager

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