Title | Wanted |
Agency |
Y&R Israel
|
Campaign |
Wanted - Y&R
|
Advertiser |
Young & Rubicam
|
Brand |
Shalmor Avnon Amichay Y&R
|
Posted | August 2010 |
Business Sector | Advertising Agencies
|
Story | We decided to speak to programmers in the language they understand best programming and source codes, and in a place only they visit site source code pages. |
Philosophy | We placed ASCII coded "wanted" ads on site source codes. This way we filtered irrelevant audiences. Programmers who were alert and paid attention to the details found our ads and contact e-mail and sent us their CVs. |
Problem | Find a new digital programmer for our Agency without going over mountains of irrelevant CVs. We wanted to make sure we reached our target audience programmers. |
Media Type |
Digital
|
Market | Israel |
Chief Creative Officer |
Gideon Amichay
|
Interactive Director |
Guy Poreh
|
Creative Director |
Roy Cohen
|
Creative Director |
Sagi Blumberg
|
Designer |
Nadav Hauptman
|
Designer |
Roee Malul
|
Project Manager |
Amichay Katan
|
Interactive Studio Manager |
Lena Feldman
|