HSBC - "The Museum of Procrastination"

J. Walter Thompson London

J. Walter Thompson London London, United Kingdom

18542

Brand: HSBC
Country: United Kingdom

Advertiser: HSBC

Title	The Museum of Procrastination
Agency	J. Walter Thompson London
Campaign	Supporting Human Ambition
Advertiser	HSBC
Brand	HSBC
Date of First Broadcast/Publication	2015 / 11
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Story	The light-hearted and playful film features a group of people being shown round the awe-inspiring ‘The Museum of Procrastination’ by a charismatic guide. It is a strange place of wondrous rooms and magical displays, symbolising good intentions that were never realised. From unused gym membership cards and unfinished novels, to musical instruments barely played. The Museum stands as a testament to all those pursuits, ideas and inventions that were never explored, or never given the chance of coming to fruition. The focus of the film is on a young woman, Ellie, who after being guided round the Museum has a moment of reflection about the ambitions she never pursued. From the dream-like museum we suddenly cut to her at her desk at home seemingly inspired, she picks a previously discarded idea out of the waste paper bin, as if about to start turning her dreams into reality.
Media Type	Television & Cinema
Length	60 seconds
Sound	750mph
Advertising Manager	Andrea Newman
Advertising Manager	Hamish Goulding
Advertising Manager	Brianna Davis
Creative Director	Axel Chaldecott
Creative Team	Richard Hol
Account Planner	Rob Alexander
Business Director	Luke Kenny
Account Director	Charlie Martyn
Account Manager	Gemma Swinglehurst
Agency Producer	Doug Wade
Assistant Agency Producer	Eleanor-Rose Stamp
Director	Traktor
Production Company	Traktor
Editor	Edward Line
Sound	Sam Ashwell
Global Director in Charge	Joseph Petyan