Title | College |
Agency | J. Walter Thompson New York |
Campaign | Refresh - Halls Refresh |
Advertiser | Cadbury |
Brand | Halls Refresh |
Posted | February 2010 |
Business Sector | OTC Medicines (Pain Relievers, Cold & Flu, ...) |
Tagline | Surprisingly Mouth-Watering |
Story | A mom and dad are moving their son into his college dorm room. The father and son leave the room to get more boxes and the mom is left in the dorm room with the roommate. The roommate offers the mom a HALLS Refresh as she is visibly in need of a pick me up after moving all day. The mom and roommate each go into their own internal dialogue as they enjoy the Refresh drop. |
Media Type | Television & Cinema |
Market | United States |
Production Company | Station Film |
Chief Creative Officer | Ty Montague |
Chief Creative Officer | Harvey Marco |
Executive Creative Director | Wayne Best |
Art Director | Luis Iglesias |
Copywriter | Bonnie Pihl |
Director | Harold Einstein |
Editor | Tom Scherma |
Editing Company | Cosmo Street |