| Title | Emergency Chairs |
| Agency | BBH |
| Campaign | Emergency Chairs |
| Advertiser | KFC |
| Brand | KFC |
| Date of First Broadcast/Publication | 2011 / 4 |
| Business Sector | Restaurants & Fast Food |
| Story | 'Emergency Chairs' is a charming example of how the modern family is continually growing. Based on the familiar scenario of not having enough tables and chairs to go around, the ad tells the story of a group of people, young and old, coming together and socialising over food. As more and more people arrive, everyone pitches in to find makeshift ‘emergency chairs’ including beanbags, old piano stools and plastic crates. |
| Philosophy | <!--[if gte mso 9]><xml>Normal0falsefalsefalseEN-USX-NONEX-NONEMicrosoftInternetExplorer4</xml><![endif]--><!--[if gte mso 9]><xml></xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> The campaign, ‘Emergency Chairs’, is rooted in the idea that KFC is at the heart of informal, social eating. The new ad will position the brand at the centre of modern British family life, a concept that has been redefined and now includes an extended family of friends and neighbours. |
| Media Type | Television & Cinema |
| Post Production | MPC LDN |
| Sound | Wave Studios |
| Advertising Manager | Jennelle Tilling |
| Creative Team | Harry Orton |
| Creative Team | Robin Warman |
| Creative Director | Marc Hatfield |
| Agency Producer | Georgina Kent |
| Strategic Business Lead | Nick Stringer |
| Production Company | Blink London |
| Director | Benito Montorio |
| Executive Producer | James Bland |
| Producer | Stuart Butterworth |
| Director of Photography (DOP) | John Lynch |
| Editing Company | Stitch |
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