| Title | The Hand |
| Agency | McCann Athens |
| Campaign | The Hand |
| Advertiser | ActionAid International |
| Brand | ActionAid |
| Posted | October 2012 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | That's why during the spot, we see a hand removing, destroying and throwing away the food, the water and the notebooks of children of the developing world, symbolizing the end of their sponsorships. |
| Problem | During western world's crisis, Actionaid sponsorships decreased. In order to make the sponsors reconsider, we reminded them that stoping sponsoring a child in need, is like taking back everything they have offered him till now. |
| Media Type | Television & Cinema |
| Director | Giannis Gaitanidis |
| Production Company | STEFI Production |
| Account Director | Harry Parianos |
| Director of Photography (DOP) | Christos Karamanis |
| Creative Director | Eleni Zisimopulou |
| Copywriter | Eleni Zisimopulou |
| Art Director | Lena Kalothetou |