| Title | Sky Fibre |
| Agency | WCRS |
| Campaign | Sky Fibre |
| Advertiser | Sky |
| Brand | Sky Fibre |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Internet Service Providers |
| Philosophy | The TV ad is set in the library at Xavier’s School for Gifted Youngers, where we see Quicksilver trying to impress a girl who is streaming a movie on her laptop, but is having trouble doing so because her broadband is buffering. Quicksilver looks around the room and realises the other mutants in the room are all online on various devices. He uses his mutant ability to zip around the room at great speed, turning off the other mutants’ devices while they are frozen in time, all in an effort to save the girl from the poor performing broadband. Unfortunately this doesn’t help and the girl tells him that superfast Sky Fibre is the solution they need. He races off again and installs Sky Fibre in no time at all. |
| Media Type | Television |
| Length | |
| Creative Director | Barry Skolnick |
| Client Team | Lyssa McGowan |
| Client Team | Andy Heatley |
| Client Team | Joel Keoghan |
| Client Team | Michael Stoneman |
| Executive Creative Director | Leon Jaume |
| Creative Director | Simon Robinson |
| Creative Team | Hayden Rogers |
| Creative Team | Anne-Marie Burrows |
| Producer | Sally Lipsius |
| Account Manager | Torie Wilkinson |
| Account Manager | Carolina Gutierrez Vargas |
| Account Manager | Kamahl Hoque |
| Account Planner | Angharad Thomas |
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