Carlton Draught - "Skytroop"

Clemenger BBDO Melbourne

Clemenger BBDO Melbourne Melbourne, Australia

12582

Title	Skytroop
Agency	Clemenger BBDO Melbourne
Campaign	Skytroop
Advertiser	Foster's Group Limited
Brand	Carlton Draught
Posted	July 2008
Product	Carlton Draught Beer
Business Sector	Beers, Ciders, Lagers
Tagline	Carlton Draught. Made from beer
Story	Miles above a sports stadium, a massive cargo plane jettisons a 50-foot-high steel glass of Carlton Draught which tumbles earthward. From this vessel, hundreds of guys wearing bright yellow jumpsuits parachute out creating various formations to an adoring crowd below. The team land successfully; however the massive glass misses the stadium and goes on to wreak havoc in the surrounding suburbs. Cut to a pack shot: the 50 foot glass of Carlton Draught jammed into the side of a house. Tagline: Made from beer.
Media Type	Television & Cinema
Length	120 seconds
Market	Australia
Soundtrack	Beethoven Symphony No. 9
Executive Creative Director	James McGrath
Creative Director	Grant Rutherford
Art Director	Grant Rutherford
Creative Director	Ant Keogh
Copywriter	Ant Keogh
Agency Producer	Julie Rutherford
Account Supervisor	Paul McMillan
Account Supervisor	Phil Baker
Account Supervisor	Helen Fitzsimons
Production Company	Plaza Films
Producer	Peter Masterton
Director	Paul Middleditch
Post Production	Animal Logic