Title | Litany |
Agency | Lowe London |
Campaign | Litany |
Advertiser | The Independent |
Brand | The Independent |
Date of First Broadcast/Publication | 1998 / 10 |
Product | The Independent |
Business Sector | Newspapers, Magazines, Books |
Story | A sequence of black and white images supported by voice over reminds us of all the things we are told not to do: "Don't talk. Don't touch. Don't walk. Don't walk at night. Don't walk on the right. Don't drink. Don't think..." These images oppose the text increasing the awareness towards social issues. The ad ends: "...Don't buy. Don't read." |
Philosophy | The text is read by John Cooper-Clark who is a well-known British poet. |
Media Type | Television |
Length | |
Market | United Kingdom |
Creative Director | Charles Inge |
Copywriter | Charles Inge |
Art Director | Charles Inge |
Agency Producer | Charles Crisp |
Director | Rob Sanders |
Actor / Celebrity | John Cooper-Clark |
Production Company | hla |
Production Company Producer | Helen Langridge |
Photographer | Bob Pendar-Hughes |