| Title | Respect |
| Agency | Saatchi & Saatchi |
| Campaign | Respect |
| Advertiser | Carlsberg - Tetley's |
| Brand | Castemaine XXXX |
| Date of First Broadcast/Publication | 1999 / 2 |
| Product | Castelmaine XXXX |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | Australians Wouldn't give a XXXX for anything else |
| Story | We see a young couple getting out of bed looking rather embarrassed. We soon realise that the guy is not the boyfriend we see in the photos around the house. They're doing the dirty. The couple end up in the kitchen and she offers him a Castlemaine XXXX from the fridge as an ice breaker. He stops. He's horrified. He looks at her in disgust. "I couldn't" he says, "he's my best mate". |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Creative Director | David Droga |
| Copywriter | Paul Domenet |
| Art Director | Kevin Jones |
| Agency Producer | Vic Saunders |
| Director | Jeff Stark |
| Director of Photography (DOP) | Garry Phillips |
| Actor / Celebrity | Helen Milostic |
| Music | Glen Campbell |
| Production Company | Stark Films |