Hermann Waterkamp
Creative Director at Leagas Delaney Hamburg GmbH
Praha, Czech Republic
TitlePlane
Agency
Campaign Leaves
Advertiser Plant For The Planet
Brand Plant For The Planet
PostedFebruary 2012
Business Sector Environmental & Animal Issues
Tagline "Every leaf traps CO2."
Story The children's initiative Plant-for-the-Planet has one big goal: to plant a trillion trees worldwide to compensate CO2 emissions. At the moment they have already achieved around 12 billion trees. Supported by Leagas Delaney Hamburg the initiative involved an international print campaign directed specifically at potential tree donators. The message is as simple as striking:"Every leaf traps CO2." 
Media Type Print
Creative Director
Creative Director
Copywriter
Art Director
Art Director
Executive Creative Director
Copywriter
Copywriter

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