Title | Plane |
Agency | Leagas Delaney Hamburg GmbH |
Campaign | Leaves |
Advertiser | Plant For The Planet |
Brand | Plant For The Planet |
Posted | February 2012 |
Business Sector | Environmental & Animal Issues |
Tagline | "Every leaf traps CO2." |
Story | The children's initiative Plant-for-the-Planet has one big goal: to plant a trillion trees worldwide to compensate CO2 emissions. At the moment they have already achieved around 12 billion trees. Supported by Leagas Delaney Hamburg the initiative involved an international print campaign directed specifically at potential tree donators. The message is as simple as striking:"Every leaf traps CO2." |
Media Type | |
Creative Director | Michael Götz |
Creative Director | Hermann Waterkamp |
Copywriter | Heiko Franzgrote |
Art Director | Robert Westphal |
Art Director | Felix Boeck |
Executive Creative Director | Hermann Waterkamp |
Copywriter | Nadine Hoenow |
Copywriter | Lorenzo Durán |