Hugo Treu
Photographer at AlmapBBDO
São Paulo, Brazil
TitleButterflies
Title (original language)Barboletas
Agency
Campaign Butterflies
Advertiser Alpargatas
Brand Havaianas
PostedDecember 2008
Product Havaianas Slim
Business Sector Apparel, Fashion & Footwear
Story (original language) As peças deixam as estampas extrapolarem os limites das sandálias para ganhar as páginas. Com títulos envolventes, os anúncios falam diretamente com o público feminino, mexendo com a vaidade das consumidoras.
Philosophy (original language) São três anúncios que destacam os novos desenhos dos solados e as cores super fashion das sandálias.
Problem (original language) Comunicar as novas estampas das Havaianas Slim, modelo com tiras mais finas da marca.
Media Type Magazine
Market Brazil
Creative Director
Account Supervisor
Account Supervisor
Agency Producer
Creative Director
Creative Director
Editor
Art Director
Photographer
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