| Title | The Journey |
| Agency | J. Walter Thompson London |
| Campaign | The Journey |
| Advertiser | HSBC |
| Brand | HSBC |
| Date of First Broadcast/Publication | 2013 / 5 |
| Product | The British & Irish Lions Sponsorship |
| Business Sector | Sports Teams, Sports Events |
| Philosophy | Strengthen HSBC’s relationship with its audience and enhance the experience of the Lions’s tour for them |
| Media Type | Television |
| Length | |
| Market | Hong Kong, United Kingdom, Australia |
| Production Company | Outsider |
| Editor | Final Cut |
| Sound | 750mph |
| Post Production | MPC LDN |
| Executive Creative Director | Axel Chaldecott |
| Creative Director | Iain Weatherby |
| Creative Director | Daniel Hennessy |
| Agency Producer | Doug Wade |
| Account Director | Tanya Hamilton-Smith |
| Account Manager | Rollo Gwyn-Jones |
| Media Agency | Mindshare Worldwide |
| Media Planner | Sam Selleck |
| Media Planner | Steph Palma |
| Director | Dom & Nic |
| Production Company Producer | John Madsen |
| Editor | Struan Clay |
| Sound | Sam Ashwell |
| Sound | Ben Gulvin |
| Sound | Andy Humphreys |
| Actor / Celebrity | Brian O'Driscoll |
| Actor / Celebrity | Jason Robinson |
| Actor / Celebrity | Willie John McBride |
| Actor / Celebrity | Gavin Hastings |
| Actor / Celebrity | JPR Williams |