| Title | Beautiful Destruction |
| Agency | M&C Saatchi Group |
| Campaign | Beautiful Destruction |
| Advertiser | The Royal Bank of Scotland |
| Brand | Direct Line |
| Date of First Broadcast/Publication | 2008 / 8 |
| Business Sector | Insurance |
| Problem | Promote Direct Lines new exclusive 2 year price cap for car insurance in response to spiraling motoring costs. |
| Result | Against a background of increasing uncertainty about the economy and spiralling fuel costs, Direct Line is able to provide some welcome price reassurance through this hard-hitting extension to the successful Beautiful Destruction campaign. |
| Media Type | Television |
| Length | |
| Audio Post Production | Jungle Studios |
| Creative Director | Graham Fink |
| Production Company | Mad Cow |
| Creative Team | Ian Brassett |
| Creative Team | David Anderson |
| Producer | David Jones |
| Director | Steve Downer |
| Photographer | Steve Downer |
| Illustrator | Steve Downer |
| Editing Company | Cut and Run London |
| Post Production | Smoke & Mirrors |
| Media Director | Nick Jefferies |
| Account Planner | Howard Miller |
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