Nisa - "You say / We say"

Green Cave People London, United Kingdom

5044

Title	You say / We say
Agency	Green Cave People
Campaign	You say / We say
Advertiser	Nisa Corporate
Brand	Nisa
Date of First Broadcast/Publication	2014 / 4
Business Sector	Department Stores, Supermarkets
Tagline	Nisa Make a difference locally
Story	The 40 second spot opens with a panning shot of the British countryside before zooming in on a Nisa store and showing all the occasions that the British public would have to visit Nisa, from a young mother and child being entertained by the cashier to a pregnant woman eating picked onions. The ad also touches on the community projects that Nisa supports such as youth football teams. The ad is set to a reworking of classic George Gershwin and Ira Gershwin song, ‘Let’s call the whole thing off’ replacing ‘You say neither, I say neither’, with ‘You say Nisa, I say Nisa’.
Media Type	Television
Length	40 seconds
Soundtrack	Let’s call the whole thing off
Production Company	Ursus
Executive Creative Director	Jackie Steers
Creative Partner	Ira Joseph
Director	Malcolm Green
Director of Photography (DOP)	Oliver Schofield
Producer	Simon Maniora
Editor	Joe Wilby
Online technics	Eileen Chan
Music Arranger	Richard Atkinson
Music Composer	Gershwin
Production Company	Green Cave People