JC Decaux - "Huge bills for advertising on Street View"

BBDO Belgium

BBDO Belgium Bruxelles, Belgium

8346

Title	Huge bills for advertising on Street View
Agency	BBDO Belgium
Campaign	Huge Bills
Advertiser	JC Decaux
Brand	JC Decaux
Date of First Broadcast/Publication	2014 / 6
Business Sector	Business Services
Story	Together with BBDO Belgium, JCDecaux sent 53 of Belgium’s biggest advertisers a framed picture of their campaign on Google Street view. We attached a letter and a detailed invoice to inform them that their billboard had been visible on Google Street View for years and years without being paid for. Of course we weren’t going to let them pay this amount. The only thing we asked in return was to free up some of their time to listen to our sales team about our digital technologies and “How to get the most out of your media plan…
Problem	As everyone knows, JCDecaux billboards are visible on the streets… But they’re also visible on the streets of… Google Street View. All these billboards have been left in place for years and years. Which means all these brands got years and years of free media space. So why not use this as a powerful B2B tool?
Media Type	Case Study
Length	114 seconds
Advertising Manager	Veerle Colin
Account Supervisor	Isabel Peeters
Copywriter	Morgane Choppinet
Art Director	Toon Vanpoucke
Creative Director	Arnaud Pitz
Creative Director	Sebastien De Valck