| Title | Lyft |
| Agency | RPA |
| Campaign | Honda Lyft - Nick Thune |
| Advertiser | Honda Motor Co., Ltd. |
| Brand | Honda |
| Posted | December 2014 |
| Business Sector | Automotive |
| Story | Honda debuts an online video series, “Brad, the Lyft Driver," a hidden-camera-style social video starring comedian Nick Thune and the all-new 2015 Fit. In it, Thune’s charming, offbeat character, Brad, imparts wisdom while surprising unsuspecting passengers and engaging them in fun comedic performances. In one scene, Brad talks about the importance of maintaining a good vibe in the car, which segues to him with a passenger and yelling obnoxiously out the window at people. In another, Brad discusses how he connects with passengers on a personal level, and he is seen playing odd personalized songs for people. The video series was directed by Fred Savage, who also directs “Modern Family” and “Always Sunny in Philadelphia.” |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Joe Baratelli |
| Executive Creative Director | Jason Sperling |
| Creative Social Media Director | J Barbush |
| ACD, Copywriter | Sarah Mary Bates |
| Sr. Art Director | Leo Borges |
| Copywriter | Josh Hepburn |
| Art Director | Joaquin Salim |
| Copywriter | Peter Megler |
| Social Media Copywriter Intern | David Bassine |
| Social Media Copywriter Intern | Gabrielle Flam |
| Chief Production Officer | Gary Paticoff |
| Executive Producer | Isadora Chesler |
| Producer | Phung Vo |
| Director of Business Affrairs | Maria Del Homme |
| Senior Business Affairs Manager | Jennifer Ross |
| Management Account Director | Brett Bender |
| Account Director, National/Corporate Advertising | Jeff Moohr |
| Management Supervisor | Cathy O'Gorman |
| Account Executive | Angelica Hollander |
| Assistant Account Executive | Cory Hauser |
| Production Company | über content |
| Director | Fred Savage |
| Executive Producer | Preston Lee |
| Line Producer | Tom Lowe |
| Editor | Teddy Gersten |
| Assistant Editor | Leah Turner |
| Post Producer | Alexa Atkin |
| Flame Artist | Wes Waldron |
| Flare Artist | Steven Williams |
| Executive Producer | Rob Van |
| Mix and Sound Design | Lime Studios |
| Sound Engineer | Dave Wagg |
| Assistant | Adam Primack |
| Executive Producer | Jessica Locke |
| Actor / Celebrity | Nick Thune |
More Work
SEE ALLWhat’s Love? Part 2
- BRAND:
- Los Angeles LGBT Center
- AGENCY:
- RPA
What’s Love? Part 1
- BRAND:
- Los Angeles LGBT Center
- AGENCY:
- RPA